Al Sur de Granada
Natural Wine Shop
— specialised in artisan products and local crops
Brand Strategy / Creative Direction / Art Direction / Design
‘Al Sur de Lot’, ‘Al Sur de Toneta’ and ‘Al Sur de Jazmino´s’ advertisement campaigns of each collaboration of ‘Al Sur de Granada’ shop with the restaurants ‘Jazmino’s’ (Bilbao) and ‘Canatoneta’ (Mallorca), and the Chocolate brand ‘Lot’ that took place in 2021-2022.
BRANDING PROCESS
Brand Strategy
Exploration & Discovery to Identify: Personality / Target Audience / Opportunities
Brand Identity Development
Establishing a Visual Language: Look & Feel / Responsive Logo System / Color Palette / Graphic Elements / Image Treatments / Product Photography
Brand Activation
Launching Through the Right Channels: E-Commerce Website / Social Media / Newsletter / Packaging / Print & Digital Assets
Brand Strategy
Exploration & Discovery to Identify: Personality / Target Audience / Opportunities
Brand Identity Development
Establishing a Visual Language: Look & Feel / Responsive Logo System / Color Palette / Graphic Elements / Image Treatments / Product Photography
Brand Activation
Launching Through the Right Channels: E-Commerce Website / Social Media / Newsletter / Packaging / Print & Digital Assets
PRODUCT PHOTOGRAPHY / WEB DESIGN / VISUAL MERCHANDISING / SMM
THANK YOU!
